Creative Video

Storyboard

Task 5

1. This advert has the target audience for the people who have license to drive cars. However it is also targeted at young drivers because of creating the car with cake and other sweet ingredients, as young people like eating cakes which taste sweet. Moreover this advert is segmented on value and lifestyle because rich people would be able to purchase the car as the poor wont able to, and for workers to get to there destination such as teachers, business mens, lawyers, doctors or semi and unskilled manual workers. It could also be segmented on gender because it plays a female song while showing females working.



2. The target audience for this advert would be people who are into football and who wear Nike clothes, trainers and others. However it is segmented on gender and profiling, because it shows male footballers by acting to steal a special Nike football, and it shows the footballers doing incredible skills with the Nike football   they stole which would want the consumers to buy that football so they can do the same.



3.The target audience for this advert would females who wear perfumes and females who like the brand. Therefore this advert is segmented on gender, lifestyle and value because it shows a women as the act of dancing. There are women's that might not be allowed to wear perfume because attraction from other boys but it is targeted at women's that are single as the advert shows the women by herself. Also rich people who would buy the product even though if the bottle is small and it shows the women in a rich look, as the poor would not buy it because its not worth it even though the smell is addictive.



 4. The target audience for this advert would be people who are stylish and have a certain hairstyle to use a VO5 gel. However this advert is segmented on age, lifestyle and gender. This is shown by using young acts in the advert aged 18 - 20s. It shows people in an army which tells people wear gel to represent themselves to look good where ever they be. Also its targeted at both gender female and male because it shows both wearing the VO5 gel.

Lucozade Advert

3 point lighting

Lucozade on Prezi