Creative Video

Storyboard

Task 5

1. This advert has the target audience for the people who have license to drive cars. However it is also targeted at young drivers because of creating the car with cake and other sweet ingredients, as young people like eating cakes which taste sweet. Moreover this advert is segmented on value and lifestyle because rich people would be able to purchase the car as the poor wont able to, and for workers to get to there destination such as teachers, business mens, lawyers, doctors or semi and unskilled manual workers. It could also be segmented on gender because it plays a female song while showing females working.



2. The target audience for this advert would be people who are into football and who wear Nike clothes, trainers and others. However it is segmented on gender and profiling, because it shows male footballers by acting to steal a special Nike football, and it shows the footballers doing incredible skills with the Nike football   they stole which would want the consumers to buy that football so they can do the same.



3.The target audience for this advert would females who wear perfumes and females who like the brand. Therefore this advert is segmented on gender, lifestyle and value because it shows a women as the act of dancing. There are women's that might not be allowed to wear perfume because attraction from other boys but it is targeted at women's that are single as the advert shows the women by herself. Also rich people who would buy the product even though if the bottle is small and it shows the women in a rich look, as the poor would not buy it because its not worth it even though the smell is addictive.



 4. The target audience for this advert would be people who are stylish and have a certain hairstyle to use a VO5 gel. However this advert is segmented on age, lifestyle and gender. This is shown by using young acts in the advert aged 18 - 20s. It shows people in an army which tells people wear gel to represent themselves to look good where ever they be. Also its targeted at both gender female and male because it shows both wearing the VO5 gel.

Lucozade Advert

3 point lighting

Lucozade on Prezi

Task 6

Task 4

Advert 1

Product name: The T-mobile dance       Link: http://www.youtube.com/watch?v=VQ3d3KigPQM

Persuasive techniques: attractive by a wide rang of people dancing with different music being played. its located in a known area which makes the viewers attract.

product USP: people should be on T-mobile because life's for sharing

Advert 2


product name: Iphone                           Link: http://www.youtube.com/watch?v=0lfmlKYZ-vU

persuasive techniques: facts of using different apps

product USP: what the Iphone contains and what you can do.

Advert 3


product name: Lynx Excite                  Link: http://www.youtube.com/watch?v=EfeVEAZkJqM

persuasive techniques: The Anecdote and showing beautiful girls to attract the viewers.

product USP: if you use it. girls would be attractive to you

Task 3

Task 2

Statistics

Presented as factually accurate but sometimes they are a bit dubious.


The Anecdote

Personal experience or story which is sold to us as proof.

Repetition

Key point, positives about the product, themes etc

Fact

A statement that is true and can be proven.

Introduction of T.V Advertising

Explain what TV advertising is?
A T.V Advertising is to show humans in television of various products or commercials, to persuade and entertain the humans.

Three different contemporary TV adverts  and list three key characteristic of them:
1. repetition
2. persuading
3. promotion

An advert of a website called webuyanycar.com.it contains people singing we buy any car continuously and showing different cars with people standing and popping out of cars and dancing to entertain the viewers. however it is to sell cars online.

How many adverts is it estimated that the average American consumes every day?
it is estimated that, 3,000 adverts each day are shown.


Where do you see adverts?
you see adverts on busses, TVs, Floors, supermarkets, shelves at the convenient store, telephone booth, blimp bags and many more.


What is the second most uttered word in the world?
Coca Cola


Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
its because the right advertising can make even controversial products hugely successful.


Does advertising always work? Give an example?
Advertising budgets are long but will not overcome a bad marketing decision, but sometimes the product misses the market. one of the biggest product failure, which was Edsel.


What is research an important phase of making a TV advert?
it started in USA at 1932 by Goerge Galop who used imperical marketing,advertising its fashionably based, it goes beyond on tuition. Galop and his researchers then created a science of persuasion by testing their consumers that which are most likely to open there wallets.


What does research show are effective methods of advertising?
it shows color prints ads, short consist headlines most likely to be red, repetition was the key to success.


How do adverts stop us from turning over?
spending more time at computer screens and less on TV screens. its going to drain advertising out of television on to the computer screen because thats where people are. you have to have the power to make people buy the product advertised which doesn't really work. 


How do adverts stop us from turning over?
to pay people to watch adverts. from irritating to paying to engage on advertising.
















  

Evaluation of my video profile

The aspects of my video I’m more proud of are the sound editing, which were effective. I was clear with my voice and had a great choice of music, which created tense at the start of my video. At the last scene I moved around the college and did a voice over at one stage, that showed my experiment with my video when I edited which was really good. Also the camera shots were very creative by showing various camera shots and angles by capturing great shots for my video. However, I was mostly proud of not being shy in front of the camera and had good location choice for using the background as my advantage of the scene. Also I used the montage of still images in an effective way by talking over whilst the images are changing and used various effects on texts for each scene to begin. Moreover I was proud to make use of my colleagues at the scene rather than just showing myself throughout my video.

But there were aspects of my video I think I could have improved which are, some of the scene that was too fast, which made it difficult to focus at the scenes. The audio volume of my voice wasn’t loud enough in some point in the scene. Besides I had noise in the background while I was talking because of the places I chose were noisy and gave difficulties to listen to my voice. There were scenes that were straightforward and decent to watch by not putting much effort to look intriguing to watch. There was also a scene which wasn’t clear enough to see because of the sun reacting to the cam recorder.  

On the other hand, I would improve these aspects by slowing the scenes down by recording for few seconds more or add more video effects for each scene to change smoothly, plus I could talk slower to make the scene last longer for the viewers to be focused at the scene. I would have to talk more loudly for the audio volume to be loud enough and to form it at the same level. The location would be required to change because of the noise interrupting at the background or I could edit the sound out that interrupts. Also I would put more effort whilst recording on some of the scenes, to have more creativity and ideas or to show and be physical whilst recording myself to have attractive scenes for the viewers. I should take different angles of shots if the shots are not clear enough to see.  

Mind Map 2

Mind Map 1

My video profile

Copyright; Legal and Ethical

Copyright refers to laws that regulate the use of the work of a creator, such as an artist or author. This includes copying, distributing, altering and displaying creative, literary and other types of work.
For a copyright to apply to a work, it must be an original idea that is put to use. The idea alone cannot be protected by copyright. It is the physical use of that idea, such as an illustration or a written novel, that is covered under copyright law.

Three examples of different things which you might include in your video and could be subject to copyright:
Music
images
videos

Two webites that give free copyright music:
http://www.akmmusic.co.uk/
http://www.benedict.com/

Website where you can find free or low fee photographs:
http://www.photographywebsite.co.uk/copyright-in-photography-c494.html

what a location release form and why is it needed for filming:

You need permissions to shoot anywhere that isn’t either a) the street or b) a property you own yourself. If you want to shoot on the tube, in a hospital, in a club or bar etc remember to leave enough time for your filming request to be processed. These sorts of locations will ask that you put up signs to say that you are filming and that you get release forms for people who appear in shot. You should keep a signed letter of agreement from any location you film in.

What a contributor release form and why is it required:

A contributer release form is for anyone that has the skill or talent to join a part of a film such as, an actor, editor, camera operator and many more. this is done by signing the contributor release form to join however, if its not signed then the person would not be able to take part.

Script and Shots

Introduction about yourself My name is Jamal Ahmed, I am 18 years old and I’m from Pakistan but I’m born in England. I live in Neasden, which is in northwest London and I’ve been living in Neasden since I was born.	I took a medium shot of me sitting on the stairs and a close up shot to my face while standing, while i talk. A hand shot by doing hand movements while i talk. Then a medium walking shot of me talking.
Qualifications Right now I’m in college and studying media level 3. I have interests in media because I enjoy doing the practical or physical things of media just like what they are doing there.	A medium shot of myself talking then a long shot of me walking towards the camera while i talk. then a group shot of people working in a room.
Work experience I have work experience in few places such as, Primark, Restaurant and as a cricket coach it was a tiring experience but also valuable to know how it would be and how it would feel.	Medium walking shot of me walking and talking at the same time. then a medium shot of me sitting on a curve while talking.
Hobbies and interests My hobbies and interests are sport; I like playing all kinds of sport such as, football, cricket, snooker, table tennis and many more. I love playing table tennis very difficult sport but very enjoyable to play however I mostly enjoy playing football and cricket; I’m very talented at them and also play for a cricket club called Southampstead. However I love playing console games like ps3 and enjoy playing Fifa 12, Call Of Duty or any adventure games. I like chilling with the girls and my mates	A medium shot of me sitting on the curve of the pool table while i talk. A Wide shot of people playing table tennis while i talk in the background. Then a montage of still images of what i like to do and have interest in.

http://www.youtube.com/watch?v=BhYFqrIQfQc&feature=relmfu

In this video it shows 2 boys fighting over a girl because they started arguing that who’s going to talk to her. At that time both of them take out their light saver and began fighting till they give up, but suddenly the girl walks pass them with her boy friend and left them 2 boys staring at the couple.    

The target audience for this video would be kids or teenagers aged 10 to 20, also the people who are interested in watching Star Wars, which is kind of similar.

This video would appear on the internet and searched on youtube.

The purpose of this video is that they both wanted to talk to the girl, so they fought till whoever gets her. However it is also copied from the movie called star wars, which made the video to attract the audience.

The technical quality of the video such as the image quality is very clear and shows in high quality. The sound quality is also clear by listening to both of them talking and the background music being played in good quality. However they have edited the weapon to use to fight, which is taken from the movie, Star Wars.   

http://www.youtube.com/watch?v=fRdqHKRYk1E

In this video there are 2 guys fighting, they fight by using their super powers as the cartoon program called Dragonball Z. the fight is happening at a park and they both fight till someone dies. Sadly the white fighter dies by a powerful super power from the black fighter.

The target audience of this video would be teenagers and adults aged 14 to 25 because it shows a good fight to watch. Also the people who like watching Dragonball Z, which is similar to it.

The video appears on the internet.

The purpose of this video is to attract the audience with the super powers edited and to show a good fight by doing good looking fighting moves. However it is to show a battle between 2 of them to see who wins.

The technical qualities of this video such as the image quality, shows in a descent quality which is clear enough to see but the super powers that are edited are not really in good quality by other words it doesn't look that real. The sound quality is good by playing the background music that makes you enjoy watching the fight, also the sound of the super powers used as the same in Dragonball Z. The editing quality is not shown that clear and realistic enough to see but entertaining to watch by editing the fighters invisible then visible and editing the fight in fast motion.

http://www.youtube.com/watch?v=dmU-Cjh9EAk

In this video shows a car being built by the car engineers. It shows 2 days of the car being fully created and ready to use which is exaggerated. It is located in of the Audi garage. Also it shows the car being lifted up then back down.

The target audience for this video would be to people who like Audi cars, people who drive and rich people because the car is expensive.

This video appears on the internet and TV.

The purpose of this video is to advertise the car to show how it looks like and for the people to buy the car.

The technical qualities such as the image quality is perfect and clear to see and the sound quality is also perfect and clear to listen however there is no sound of someone speaking.

http://www.youtube.com/watch?v=2k3zvI2tyPM&feature=related

This video shows an advert of an Iphone which is a mobile phone. It tells you how to use different applications to use, what application the users can use and for what its used for such as, an app if you want to know where your ex girlfriend is.

The target audience for this video would be for people who like using touch screen phone, adults who would use those applications and for rich people because its expensive.

This video appears on the internet and TV.

The purpose of this video is to advertise the Iphone to be promoted, to be known around the world to people  and to convince people to buy the product so they can make profit so the product can be successful.

The technical qualities of this video such as the sound quality is really good and clear without any disruption as the person is talking with the music in the background. The image quality is very clear and easy to see whats happening in the video however it shows a white background so the Iphone can be clear to see as it is.

Key Term

Video Format:
There are different layers of video transmission and storage, each with its own set of formats to choose from, such as;
AVI -AVI format is a video file that is usually found on computers. AVI is not compressed, however it does not give the best available quality.
MOV -MOV is a file extension used by the QuickTime-wrapped files. it was created by Apple Computer to work with multimedia files.


Frame Rates:
In terms of moving pictures, whether they be on computer video clips, or television broadcasts, or movies, or whatever, frame rate refers to rate at which still image frames are changed.


Streaming:
Streaming video is content sent in compressed form over the Internet and displayed by the viewer in real time. With streaming video or streaming video, a Web user does not have to wait to download a file to play it.


Aspect Ratio:
is the width divided by the height in an image, like on a TV. monitor or movie screen. It is a physical control of the screen size and the technology used to produce the images.


File Compression:
when a large or small group of files on a computer is packed up and converted into one smaller, and more portable file format.

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