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Monday, 31 October 2011

Introduction of T.V Advertising

Explain what TV advertising is?
A T.V Advertising is to show humans in television of various products or commercials, to persuade and entertain the humans.

Three different contemporary TV adverts  and list three key characteristic of them:
1. repetition
2. persuading
3. promotion

An advert of a website called webuyanycar.com.it contains people singing we buy any car continuously and showing different cars with people standing and popping out of cars and dancing to entertain the viewers. however it is to sell cars online.

How many adverts is it estimated that the average American consumes every day?
it is estimated that, 3,000 adverts each day are shown.


Where do you see adverts?
you see adverts on busses, TVs, Floors, supermarkets, shelves at the convenient store, telephone booth, blimp bags and many more.


What is the second most uttered word in the world?
Coca Cola


Sometimes advertisers use a character or a personality to help sell a product, why is this successful?
its because the right advertising can make even controversial products hugely successful.


Does advertising always work? Give an example?
Advertising budgets are long but will not overcome a bad marketing decision, but sometimes the product misses the market. one of the biggest product failure, which was Edsel.


What is research an important phase of making a TV advert?
it started in USA at 1932 by Goerge Galop who used imperical marketing,advertising its fashionably based, it goes beyond on tuition. Galop and his researchers then created a science of persuasion by testing their consumers that which are most likely to open there wallets.


What does research show are effective methods of advertising?
it shows color prints ads, short consist headlines most likely to be red, repetition was the key to success.


How do adverts stop us from turning over?
spending more time at computer screens and less on TV screens. its going to drain advertising out of television on to the computer screen because thats where people are. you have to have the power to make people buy the product advertised which doesn't really work. 


How do adverts stop us from turning over?
to pay people to watch adverts. from irritating to paying to engage on advertising.
















  

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